What they say:
Delivers a sheer pop of color with an intense gloss finish. Hydrating and conditioning formula with rich botanical oils & vitamins leaves lips extra soft. Sweet flavor makes this a yummy treat!
Hydrating & conditioning formula protects lips
Gives lips a sheer pop of color and intense shine
Apply a thin layer of balm to lips as often as desired.
Rich emollient oils and butters
Infused with vitamins
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- Sheer but buildable color
- Very glossy
- Feels conditioning/moisturizing on lips
- Tastes/smells good
- Relatively long lasting
- Cute packaging
- Very sticky/tacky texture -- use a lip brush!
- Packaging is a tad flimsy
- Limited shade selection
My take: I was interested in trying this lip balm for awhile but never got around to buying it until recently. I must admit, it was the packaging that hooked me -- it's super cute! And the product inside is a lot better than I expected it would be ;)
Another look at the cute packaging and product:
The texture of this lipbalm feels very moisturizing and conditioning on lips. It is thick, however, and I personally feel it is borderline "goopy" ...but still feels nice on lips. The more layers you add though; the "goopier" it starts to feel. So I usually settle for 2 layers, which gives me enough color to cover my medium-pigmented lips. I do suggest you use a lip brush to apply this because if you get it on your fingers/face/hair, it is SUPER sticky/tacky. I actually also mainly use this as a "night treatment" because it lasts overnight on my lips and I wake up in the morning with softer, smoother, hydrated lips.
"Sugar Coated" is a very light baby pink. The color is sheer but buildable and has a glossy sheen to it -- it's a balm that looks like a gloss AND has better conditioning properties! This balm smells/tastes like artificial cotton candy IMO... it is sweet but does not bother me THAT much. I kind of like it. I'd rather it taste good than like medicine. But if you are sensitive to scents/flavors; this might bother you a bit.
According to Holly Ann-AeRee, this is also a dupe for MAC's Boy Bait Cremesheen. I wouldn't know for certain because I don't own it. But here are some swatches of Sugar Coated, if you'd like to compare:
Flash ------------------------ No flash
From the swatches I get from googling; I'd say they are pretty similar.
Would I repurchase/recommend?: I suppose I would repurchase this product, but I would want to try different shades. I would recommend this to anyone looking for an affordable and cute lipbalm -- that doubles as a gloss. I would also recommend this particular shade if you're looking for an inexpensive dupe of Boy Bait.